Understanding Search Engine Optimization Search Engine Optimization (SEO) is the process of improving the quality and quantity of website traffic from search engines. SEO targets organic traffic rather than paid traffic. Key components include: ## 1. Keyword Research Identifying what users are searching for helps you create content that meets their needs. ## 2. On-Page Optimization This involves optimizing individual web pages to rank higher, including title tags, headers, and image alt text. ## 3. Technical SEO Focuses on backend website elements like site speed, mobile-friendliness, and site architecture. By implementing these strategies, you can establish authority and reach a wider audience effectively.